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On Pricing Art: Most artists have a great problem in setting prices for their art. They do not want to frighten away their prospective buyers, and at the same time many are hungry and do not want to leave money on the table. If you Google on "pricing art" dozens (or maybe hundreds) of written thoughts are listed. Whole books have been written on the subject. Many of these are worth reviewing. But I have set my own path. It is similar to that of many established artists and galleries. All my art is priced by the square inch. No matter where you purchase a painting of mine (assuming it is new and not a resale) you will pay the same price. I absorb any gallery commissions. I have a different scale for watercolors, gouache, and oil paintings. But within the technique, the pricing is consistent. For commissioned paintings the pricing is somewhat different. The starting point is still based upon size. But since the painting is being "built to order," the more complex your demands then the price may increase. But you will know the amount in advance. I paint commissions only with a fixed written agreement. My more recent paintings are sold unframed. Over the years I have found many buyers want the painting to fit in with their decor or with other paintings in their collection. So they reframe soon after purchasing the painting. Many of my earlier paintings are a simple but attractive frame.
Updated September 2007. |
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